Led creative strategy and brand design efforts to unify internal and external communications. Used performance metrics and employee feedback to shape brand storytelling.
VISUAL AND CONTENT DELIVERABLES
CX-Centered Design
• Overhauled case studies, product sheets, and HR documents with a unified, high-impact visual system.
Website & Landing Pages• Supported UX design with optimized layouts and strategic messaging to elevate brand presence.
Internal Campaigns
• Created branded materials for 9 major company initiatives focused on enhancing workplace culture, streamlining operations, and supporting employee engagement.
CONTRIBUTIONS
• Strategic Design Thinking • Internal Comms Branding • Visual Design
• Strategic Design Thinking • Internal Comms Branding • Visual Design
