Experience
Lead Designer Portfolio T 2022–2024
• Branded 10+ stealth startup ventures and products, developing brand guidelines, landing pages, and creative design kits for brand identities.
• Led art direction and design for omnichannel brand activations and event designs, for a cognitive technology client, for GITEX, CES, and LEAP.
• Designed and managed creative for 4 global venture competitions across the metaverse, sustainable development, ocean regeneration, and PropTech.
• Executed creative deliverables for 30+ virtual events with web design, social, and event assets.
Digital Marketing Design Specialist AML RightSource 2021–2022
• Helped drive a frictionless, personalized customer experience with redesigned creative of company materials for case studies, presentation decks, product sheets, internal and external newsletters, website landing pages, and HR materials.
• Built external brand equity and internal cultural integration with designs for launching 9 different company initiatives for improving operations, employee engagement, and company culture.
Sr. Designer Sally Beauty Holdings 2015–2021
• Produced over 30+ campaign designs for the world’s largest retailer of salon quality hair and beauty products, Sally Beauty and Cosmo Prof.
• Crafted type treatments, art direction, and photography assets for the creative team to use in monthly, and seasonal, design campaigns.
• Designed and launched pivotal programs that drove revenue during the pandemic, when 90% of corporate teams were furloughed: Clean campaign, Cosmo Prof Go, Cultivate, and DIY University by Sally Beauty.
• Provided design, story, and photography direction for Cosmo Prof’s shopping guide, the top collateral piece driving traffic and revenue.
Jr. Art Director Naterra International 2014–2015
• Created packaging designs, print collateral, social posts, and led art direction for brand photoshoots for Tree Hut and Baby Magic.
Intern Designer FleishmanHillard 2013
• Designed materials for clients across healthcare, tech, automotive, and financial services, helping brands with print, digital, and social assets.