Experience
Lead Graphic Designer Portfolio T 2022–2024
• Branded 10+ stealth startup ventures and products, developing brand guidelines, landing pages, and creative design kits for brand identities.
• Led art direction and design for omnichannel brand activations and event designs, for a cognitive technology client, for GITEX, CES, and LEAP.
• Designed and managed creative for 4 global venture competitions across the metaverse, sustainable development, ocean regeneration, and PropTech.
• Executed creative deliverables for 30+ virtual events with web design, social, and event assets.
Digital Marketing Design Specialist AML RightSource 2021–2022
• Helped drive a frictionless, personalized customer experience utilizing user insights and performance data into uniform branding and creative strategy.
• Redesigned creative of company materials for case studies, presentation decks, product sheets, internal and external newsletters, website landing pages, and HR materials.
• Built external brand equity and internal cultural integration with designs for launching 9 different company initiatives for improving operations, employee engagement, and company culture.
Sr. Graphic Designer Sally Beauty Holdings 2015–2021
• Produced over 30+ campaign designs for the world’s largest retailer of salon quality hair and beauty products, Sally Beauty and Cosmo Prof.
• Crafted type treatments, art direction, and photography assets for the creative team to use in monthly, and seasonal, design campaigns.
• Designed and launched pivotal programs that drove revenue during the pandemic, when 90% of corporate teams were furloughed: Clean campaign, Cosmo Prof Go, Cultivate, and DIY University by Sally Beauty.
• Provided design, story, and photography direction for Cosmo Prof’s shopping guide, the top collateral piece driving traffic and revenue.
Jr. Art Director Naterra International 2014–2015
• Created packaging designs, print collateral, and social media posts for Tree Hut and Baby Magic.
• Led art direction for brand photoshoots, ensuring visual consistency and appeal across Tree Hut and Baby Magic campaigns.
Design Intern FleishmanHillard 2013
• Designed materials for clients across healthcare, tech, automotive, and financial services, helping brands with print, digital, and social assets.
• Created new business proposals and digital event competition materials to support client engagement and growth initiatives.
CREATIVE IMPACT
Creative Leadership
• Spearheaded the design and direction of branded campaigns, omnichannel activations, and large scale event creative for global tech and consumer brands, leading cross-functional teams and driving visual cohesion.
Strategic Design Thinking
• Translated business goals and user needs into purposeful creative strategies, ranging from brand identity systems to campaign execution, that delivered measurable impact.
Collaborative Culture Builder
• Cultivated a collaborative environment by mentoring designers and guiding cross-disciplinary teams to deliver consistent brand experiences.
Insight-Driven Execution
• Integrated user insights and performance data into the design process to inform branding, content, and design choices, supporting iterations that resonated with users and aligned with business priorities.
Full-Spectrum Design Expertise
• Led projects from concept through delivery across digital and print, developing brand systems, campaign assets, and web experiences.
Design with Business Impact
• Delivered creative solutions that supported business growth during critical market shifts.
Collaboration & Alignment
• Worked closely with marketing, product, and development teams to ensure brand and product alignment across all touchpoints, supporting launches, cultural initiatives, and high-visibility activations.
EXPERTISE
• Campaign Development
• Design Thinking
• Design Systems
• Brand & Visual Design
• Print & Digital Design
• User Interface Design
• Logo & Icon Design
• B2B & B2C Design
• Typography
• Collaboration & Brainstorming
• Project Management
• File & Folder Organization
• Creative Problem Solving
• Attention To Detail
• Multitasking
APPS & TOOLS
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe XD
• Adobe Workfront
• Figma
• Squarespace
• Miro
• Asana
• Monday
• HubSpot
• ChatGPT
EDUCATION
The Art Institute of Dallas, Dallas, Texas
• Bachelor of Fine Arts in Graphic Design, 2013