Designed campaign concepts and seasonal initiatives for Cosmo Prof, the leading distributor of salon professional products. Developed key visual assets and art direction that supported promotions, education, and customer engagement for salon professionals.

CAMPAIGN & PROGRAM HIGHLIGHTS
Design Toolkits
• Built scalable design systems and creative toolkits to support the in-house team, ensuring efficient, consistent campaign execution across digital, print, and in-store materials.
Hero Collateral
• Led design and photography direction for Cosmo Prof’s shopping guide, the brand’s highest-performing print asset for driving engagement and revenue.
Pivotal Program Launches 
• Played a key creative role in launching high-impact initiatives like Cosmo Prof Go and Clean at Cosmo Prof, which addressed shifting customer needs and shopping behaviors during the pandemic.

CONTRIBUTIONS
• Campaign Design • Art Direction • Print & Digital Visuals​​​​​
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