Contributed to the visual evolution of Tree Hut by balancing fresh storytelling with established brand identity. Designed social content and led photography direction to maintain a consistent and compelling brand presence across platforms.
CREATIVE SYSTEM DEVELOPMENT
Art Direction
• Directed styling and visual tone to unify product photography with campaign messaging.
Unified Brand Presence• Designed print and digital content with continuity across retail and social environments.
CONTRIBUTIONS
• Visual Design • Art Direction • Creative Support
• Visual Design • Art Direction • Creative Support
