Developed foundational design systems and creative toolkits to ensure consistent execution of campaign visuals across print, digital, and social platforms. Empowered the in-house design team by streamlining production workflows and creative asset development.
CREATIVE SYSTEM DEVELOPMENT
Campaign Playbooks
• Standardized campaign execution with guides that maintained visual consistency across monthly promotions and seasonal activations.
Design Toolkits• Built brand-aligned templates and modular asset libraries to help design teams rapidly deploy campaign deliverables.
Cross-Channel Cohesion
• Ensured typography, color, and layout systems functioned seamlessly across paid media, web, and in-store signage.
CONTRIBUTIONS
• Campaign Development • Design Systems • Art Direction
• Campaign Development • Design Systems • Art Direction
